Why smaller brands use Instagram support to build presence

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Smaller brands often compete with older profiles that already have stronger social proof.

Smaller brands often compete with older profiles that already have stronger social proof. Visible support is sometimes used to make a page look more established during the early stage.


A more active looking profile is useful when it is referenced from articles, profile pages, or other assets. It does not create a brand by itself, but it can improve the page's starting position.

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